INNOVATIVE ACTIVITY AS A FACTOR OF THE COMPETITIVENESSOF AGRICULTURAL ENTERPRISES
DOI:
https://doi.org/10.32636/agroscience.2025-(4)-3-10Keywords:
innovation, innovative activity, competitiveness, implementation, innovative processes, investmentsAbstract
The article considers the concept of innovative activity, which is closely related to the competitiveness of agricultural enterprises offering their goods or services on regional and international markets. The main stages of the introduction of new products, which are a key characteristic of innovative activity, are described. The factors that slow down the use of innovations at enterprises, as well as those that complicate their integration into the production and processing of agricultural products, are studied. The challenges of the external environment that hinder the introduction of innovations in the agro-industrial complex, in particular, at the state level in terms of creating an effective mechanism to support innovative activity, are outlined. Considerable attention is paid to promising areas of innovation development aimed at increasing the competitiveness of the enterprise. The main directions of modern modernization of the agricultural sector are characterized. The key characteristics of the competitive advantages of agricultural enterprises are determined, which are formed through constant improvement, development of competitive potential, possession of sufficient resources, a global vision of prospects and effective development and implementation of competitive strategies in the context of international activity. The current trends in the introduction of innovations in the agricultural sector of Ukraine, their impact on production efficiency and profitability are analyzed. The main barriers to innovative development are identified and ways to overcome them are proposed. The importance of active development of innovative capital and strengthening of activities in the field of scientific research and development as the main mechanisms for creating new projects and technologies that serve as the foundation of international competitiveness are substantiated.
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Copyright (c) 2025 Володимир РАСЕВИЧ, Ірина РАСЕВИЧ (Автор)
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